B2B trade in India is changing fast. The B2B experience for MSMEs in India is evolving rapidly. No longer limited to bulk orders and long payment cycles, today’s factory owners, contractors, and retailers demand speed, transparency, and the ease of consumer apps.
Backed by Larsen & Toubro, L&T-SuFin is meeting this demand, connecting businesses across 20,000+ pin codes with verified suppliers, seamless credit and AI powered sourcing.
Why B2B Experience Matters More Than Ever
A contractor in a Tier-2 city needs steel pipes for a project. They don’t have time to call five suppliers, haggle over prices, or wait days for delivery. They want one platform that shows the best rates, confirms availability, and lets them pay in easy instalments. L&T-SuFin delivers exactly that cutting down sourcing time and keeping margins healthy. Given that retaining an existing customer can be up to seven times more cost-effective than acquiring a new one, delivering a seamless B2B experience for MSMEs isn’t just smart, it’s highly profitable!
How L&T-SuFin Is Changing the Game
- AI recommendations: Instead of generic catalogues, L&T-SuFin’s AI suggests the exact products you need be it high tensile bolts or industrial cables based on your past orders and project type. That means fewer mistakes and faster checkouts.
- Simple digital tools: A basic CRM lets you track every enquiry, order, and payment in one place, no more Excel sheets or missed calls. You see when a buyer asks for a quote, follow up in seconds, and close deals faster.
- Mobile first platform: With the Seller Suvidha app (Oct 2024), suppliers can list stock, update prices, and manage orders on the go perfect for small traders on their motorbike rounds.
Hyper Personalisation That Works
One-size-fits-all is dead. Imagine a small electrical goods retailer in Pune whose inventory shows low stock of switchgear. L&T-SuFin sends a timely alert with a curated list of top selling switchgear from trusted suppliers, complete with credit friendly payment plans. That’s personalisation in action no jargon, just the right offer at the right time.
Success Stories from the Indian Marke
Local success stories show digital tools in action:
- Government e-Marketplace (GeM): MSMEs make up 42% of GeM’s sellers, delivering average savings of over 25% per purchase through transparent pricing and fewer intermediaries (SMEStreet).
- Solv India: This asset light B2B marketplace has onboarded 400,000 KYC-verified MSMEs since 2020, offering verified suppliers, seamless ordering, and built in credit options (Economic Times).
- Prateek Enterprises: After joining the Walmart Vriddhi programme in 2023, this Ahmedabad safety net maker saw monthly sales jump from ₹50,000 to over ₹10 lakh and Flipkart orders rise by 30% by March 2024 (Walmart Vriddhi).
- Quiqcurry: Pune’s ready-to-cook curry brand grew monthly shipments from under 100 kg to over 300 kg by revamping packaging, digital marketing, and distribution (Mid-day).
These Indian peers prove that clear dashboards, proactive alerts, and reliable delivery build real trust no fancy pivots required.
Why MSMEs Trust L&T-SuFin
Backed by Larsen & Toubro’s century old reputation, L&T-SuFin simplifies industrial trade for MSMEs. It’s not about flashy promises it’s about redefining the B2B experience for MSMEs – with speed, reliability, and flexible financing. It’s about a platform MSMEs can bank on. Whether you’re sourcing cement, electricals, or metals, you get:
- Speed: Instant quotes and quick deliveries in most cities.
- Reliability: Verified suppliers and stock updates.
- Flexibility: Buy Now Pay Later and customised credit terms.
That dependable service is what keeps customers coming back.
Takeaways for MSME Owners and Suppliers
B2B customer experience is where the battle’s won or lost. Predict needs with simple AI, tailor offers to your clients’ rhythms and give them tools that work on the ground. Implement these tactics, and you’ll see the difference in repeat orders and healthier margins.
TL; DR | The Future of B2B Is Personal and Digital
- For Indian MSMEs: Recommend exact products to save time and avoid errors.
- Tailor every offer: Send relevant, timely suggestions based on real time data.
- Keep it slick: Fast quotes, clear dashboards, and flexible payments win loyalty.
- Chintan Almale | 8th Apr 2025